The LeadCap Blog
Tips, guides, and insights on social media ad analytics.
5 October 2026
How to Analyse LinkedIn Ads Performance: A Practical Guide for Marketers
LinkedIn Ads cost more per click than any other platform, and the demographic data it gives you is completely different too. This guide breaks down the LinkedIn ad metrics that actually matter, why the audience breakdown is professional rather than personal, and how to track it without a morning lost to manual reporting.
28 September 2026
TikTok vs. Meta: Which Metrics Should You Compare
TikTok and Meta don't measure success the same way, and putting their numbers side by side without knowing which ones actually translate is how ad budget gets misallocated. Here's what compares directly, what doesn't, and how to read both fairly in one view.
21 September 2026
How to Analyse Meta Ads Performance: A Practical Guide for Marketers
Meta Ads Manager gives you more numbers than any other ad platform, which is its own problem. This guide breaks down the Meta ad metrics that actually matter, how to read frequency and reach before they hurt your results, and how to track it all without a morning lost to manual reporting.
14 September 2026
How to Analyse X (Twitter) Ads Performance: A Practical Guide for Marketers
X Ads reports on engagements, a metric most other platforms don't have, and it changes how you should read a campaign. This guide breaks down the X ad metrics that actually matter, how engagement-led performance differs from click-led platforms, and how to track it without a morning lost to manual reporting.
7 September 2026
How to Analyse Snapchat Ads Performance: A Practical Guide for Marketers
Snapchat Ads Manager reports on swipes, not clicks, and that trips up more marketers than it should. This guide breaks down the Snapchat ad metrics that actually matter, why its audience skews younger than you'd expect, and how to track performance without losing a morning to manual reporting.
30 August 2026
How to Analyse TikTok Ads Performance: A Practical Guide for Marketers
TikTok Ads Manager shows you the numbers, but it doesn't always tell you what they mean. This guide breaks down the TikTok ad metrics that actually matter, how they differ from Meta and Google, and how to track them without losing hours to manual reporting.
26 August 2026
Captain Guru Sets Sail: Navigating the Social Media Ad Metric Seas
The world of social media advertising is full of numbers, dashboards, campaigns and constantly changing performance metrics. LeadCap was built to make sense of those waters, bringing advertising data together and helping marketers understand what is happening, why it is happening, and what to do next.